Superdry is where British attitude meets Japanese-inspired design and vintage Americana.

Founded in 2003 by Julian Dunkerton and James Holder, Superdry quickly grew from a British fashion brand into a globally recognised lifestyle brand. Its distinctive identity comes from the unexpected combination of Japanese-inspired graphics, vintage Americana and unmistakable British style.

Today, Superdry continues to build on this heritage through premium fabrics, considered details and contemporary interpretations of everyday essentials — from iconic outerwear and denim to jersey and shirting.

A brand built on craft, culture and individuality, Superdry is made for those who want their style to stand out.